By Grace Edema
The Co-founders of a real estate firm, Pertinence Group, Dr Sunday Olorunsheyi and Mr Wisdom Ezekiel, have published a book titled, ‘The Pertinence Way – Our Partnership Story.’
The book tells how they thrived in business partnerships after successfully growing the company, currently worth billions of naira in 10 years.
The book titled was unveiled at the company’s corporate head office in Akowonjo, Lagos.
A statement by the authors stated that the book chronicled how they went from local land sellers to global business leaders within a decade. They added that they had generously shared their lessons, pitfalls, and victories recorded within the period under review.
Olorunsheyi said, “It’s a 10-chapter book that covers everything you need to know about Pertinence, as well as the backbone of the business which is our business partnership.
The book is about how we went from local land sellers in 2012 to becoming directors of a group of companies, with subsidiaries blazing the trail in various sectors of the Nigerian economy such as real estate, finance, automobile and technology.
“An interesting thing about the book is that we didn’t just write principles, we told stories of how we scaled through. You will also not just read about the success stories, but also about the failures and lessons we learnt especially when we began diversification of our business operations.”
Olorunsheyi explained that since meeting Ezekiel, they had shared similar personal values and a credible vision to establish a good legacy in the coming years.
On his part, Ezekiel said they decided to write the book about their entrepreneurial journey because documentation was necessary for processes to be replicated.
“Using a global burger-producing brand as a case study on the need to document business processes, he alluded to the consistency in the quality of the burgers, no matter where one patronised them globally. He said the processes are documented and hence could be flawlessly replicated the world over.
Source: The Punch
