By Justice Okamgba
PHD Media, a global media and communication agency network under the Omnicom Media Group, has launched Ocular, a proprietary cloud-based media data tool.
The official unveiling took place at a stakeholder’s forum in Lagos recently.
According to the firm in a statement, Ocular is the result of two years of relentless research aimed at addressing gaps within the current industry tools.
It noted that with the features surpassing existing solutions, the tool would redefine real-time data analysis in the media and communication sector.
The Managing Director of PHD Media, Mr Dozie Okafor, said Ocular provided clients with up-to-the-minute insights into consumer habits, enabling better decision-making for marketing activities.
Powered by 2,800 active respondents surveyed daily, Ocular is designed to be seamlessly accessible on various devices, including smartphones.
It utilised Short Message Service, mobile web, and apps to collect responses.
Source: The Punch