Managing Director of Lagos State Signage and Advertisement Agency (LASAA), Prince Fatiu Akiolu, has restated the commitment of the body to the growth of advertising industry in the country.
Akiolu, who stated this at the 39th Annual General Meeting (AGM) of the Out-of-Home Advertising Agencies of Nigeria (OAAN), emphasised the significance of the theme, themed, “Redefining Out-of-Home Media: Practice, Business, and Value Creation, and highlighted how the convergence of technology, creativity, and strategic collaboration was reshaping the out-of home media industry.
Represented by Head of Corporate Communication and Strategy, LASAA, Temitope Akande, he stressed that this era of transformation called for a rethinking of approaches, enhancement of operations, and collective efforts to create greater value for all industry stakeholders.
He outlined LASAA’s pivotal role as the regulatory body overseeing outdoor advertising in Lagos State, noting that the agency’s mandate extended beyond regulation to fostering an environment where innovation thrives and businesses grow.
He underscored the importance of balancing creativity with compliance and innovation with regulation, identifying this balance as the key to true synergy within the industry.
To achieve this synergy, Akande proposed several key areas for enhanced collaboration between LASAA and the OOH industry.
The proposals include streamlining regulatory processes as LASAA is committed to making its regulatory processes more efficient and transparent.
The agency is continuously reviewing its guidelines and policies to ensure they protect public interest while supporting the growth and innovation of OOH businesses. Akande invited OAAN members to actively engage with LASAA, providing feedback that can help refine these processes.
It also involves promoting compliance through collaboration as stakeholders were urged to view LASAA’s regulations as a roadmap for achieving industry standards that benefit all parties—agencies, advertisers, and the public.
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