Following the wave of product adulteration across the country, the management of Grand Oaks Limited, producers of Seaman Schnapps, has given the product a new look. It also updated product information designed to resonate with its broader and more dynamic audience.
Speaking at the unveiling of the new look packaged in Lagos, the Group Executive Director, Lexcel, Mr Wale Majolagbe, said: “Seaman’s Schnapps has over the years earned a revered place in the hearts of Nigerians by providing a consistent premium taste while still standing as a custodian of tradition and celebrations across the land.
“The ongoing challenges of maintaining category trust amidst the threat of product adulteration has driven Seaman’s Schnapps to take a new bold step in re- inforcing its brand credentials and leadership.
Majolagbe added that it was not just a response to changing times but a commitment to preserving the brand’s rich heritage while adapting to the expectations of a modern and sophisticated audience.
Speaking in a similar vein, the Marketing Manager, Grand Oak Ltd, Mr Gbemileke Lawal, said: “The brand recognises that while younger consumers are proud of their roots and seek products that enhance their self-image, older consumers value their heritage and the role that Seaman’s plays in cultural and spiritual practices.”
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