Investment partners and broad- cast partners of the Nigeria Pre- mier Football League (NPFL) and the Sports Media have been com- mented for the very important roles they played in public acclaim of the league organisation for the 2023/24 season. Gbenga Elegbeleye, the NPFL Chairman cited the partners, GTI Assets Management and Startimes as partners that have added value to making Nigerians enjoy the NPFL last season.
“This is the second season of working with GTI in providing financial support for the running of the league and creating a marketing strategy to attract investment in the league. “Our Match Officials have been condemned to perform well because GTI has ensured timely payment of their indemnities and travel allow- ance as well as their accommodation and feeding such that they no longer have to depend on host clubs,” ex- plained Elegbeleye. The League Chairman pointed to the broadcast partnership with Startimes as a fulfilment of a pledge he made at the end of the 2022/23 season, adding “It is commendable that despite the signing of the con- tract almost midway into the season, Startimes were able to produce 76 live matches, “he said.
He described the Sports Media as symbiotic partners whose roles are indispensable. “Our relationship with the Sports Media is mutually benefi- cial because we offer very important roles to each other. The media needs our content to generate news and fol- lowers while we enjoy the publicity they bring to our games and exposure for our players,” Elegbeleye noted. Rangers International of Enugu emerged champions with a game in hand after beating Bendel Insur- ance 2-0 in Enugu on Matchday 37 and proceeding to win 2-1 against Gombe United in Jos on the last day where they were handed the trophy in a colourful ceremony witnessed by governors of Plateau and Enugu states.