First Bank of Nigeria Limited has said it launched a campaign to support the arts and entertainment sector in the country.
A statement said, FirstBank DecemberIssaVybe is an annual campaign implemented to support the arts and entertainment sector in the country, while also granting customers and social media followers of the bank the opportunity to witness their favourite acts live on stage.
Since its inaugural edition, DecemberIssaVybe had allowed the customers to witness favourite performances on stage, the statement said.
Also, many customers won gifts, following their participation in campaigns and engagements via the bank’s social media handles.
Speaking on the DecemmberIssaVybe, the Group Head of Marketing & Corporate Communications, FirstBank, Ms Folake Ani-Mumuney, said “We remain committed through resourceful partnerships to nation building; empowering all including the youth to achieve their dreams as these events promote the continued growth of the entertainment industry, unarguably an economic game-changer in the global business landscape, especially a country like ours that is blessed with talents and amazing creative minds.
“The bank has been handy at promoting digital payment in the country and has issued over 10 million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 12 million people on its USSD Quick Banking service through the nationally renowned *894# banking code and over 4.5 million people on FirstMobile platform.”
Since its establishment in 1894, the statement said, FirstBank had consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership.
Over the years, it said, the bank had led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes.
With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
The statement said, “FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; ‘Best Retail Bank in Nigeria’ for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and ‘Best Bank in Nigeria’ by Global Finance for 15 years.
“Our brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of the first choice in building your future”.
“Our brand promise is always to deliver the ultimate ‘gold standard’ of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.”
Source: The Punch